SFU Surrey is the high tech campus of Simon Fraser University. Situated in Surrey, about 35 minutes from downtown Vancouver, the campus houses state of the art facilities and superior laboratory space.

Lab Facilities

The university has two major laboratory environments that will support the e-loyalty research project.

1) The EC3 Usability Lab provides a facility to assess and evaluate interface/user experience trials based on social, cultural, and affective criteria as well as more traditional performance related outcomes. The EC3 Lab is a facility especially constructed to contrast and measure e-business web presentations for usability and for testing informational constructs. Other lab facilities support the statistical reduction and analysis of large data sets for developing patterns of Web use and attitudinal frames supporting them.

2) The Interactivity Lab provides a backdrop for exploring man-machine interaction as an integral element of the user experience. This lab provides the opportunity to investigate how e-loyalty and trust result based on product design. More specifically, the lab provides capability to examine the design of experience and behavior, including authoring and interacting in generative and ubiquitous environments.