The research team at SFU Surrey is uniquely positioned to undertake interdisciplinary research on e-loyalty topics. Representing program areas of Management and Technology, Interactive Arts, and Communications, the team has skills sets that are complementary and span the boundaries of integrated technology.




Over the course of the project faculty members have included:

Dr. Dianne Cyr (Project Leader)
Dr. Carole Bonanni
Dr. John Bowes
Jim Budd (MVA)
Dr. Milena Head
Dr. Brian Fisher
Dr. Gurprit Kindra
Dr. Khaled Hassanein
Dr. Satya Dash
Dr. Bing Pan


Dr. Alissa Antle



Students have provided research assistance at various stages of the project and include:

Eric Lim (PhD)
Zorana Svedic (PhD)
Joe Ilsever (PhD candidate)
Doreen Leo (Masters)
Hector Larios (Masters)
Alex Ivanov (Masters)
Ben Lin (Masters)
Dale Evernden (Masters)
Gilly Mah (Masters)
Michelle Sotto (Masters)
Garson Kwan (Undergrad)
Gerald Wartak (Undergrad)
Tanya Scherby (Undergrad)
Vanessa Carpenter (Undergrad)
Danielle Prevost (Undergrad)
Lesia Hickey (Undergrad)